Role of Reference Librarian in Public Relations Activity Role of Reference Librarian in Public Relations Activity in University Library
Journal Title: Pustabiblia: Journal of Library and Information Science - Year 2017, Vol 1, Issue 2
Abstract
The library cannot achieve its goals without cooperation with the internal and external public. Therefore, libraries need PR (public relations) in their efforts to achieve their goals. The activity of the university library is directly or indirectly related with the PR activity since it is the part of PR activities to promote the image and the use of the library. The implementation of public relations activities in libraries has actually been performed by reference librarians. Reference librarians can use a variety of printed and online media, or convey information directly related to library services to users. With the recent development of information technology, using online search tools to seek information is more preferable by users than asking the reference librarian. Though online information tracking tool to organize information is more sophisti- cated presenting for users, users will still need libraries and referral services to find relevant information, as there are things that are not provided by online services such as selection, organization, provision of access, interpretation of relevant information, which can only be done by reference librarians. Reference librarians perform their duties by serving users in providing answers to questions or guiding users, and by creating awareness that the services provided by the library help promote maximum utilization of the library. PR officers through reference librarians attempt to attract the users’ attention through the provision and dissemination of information, and to serve as well as a liaison between the libraries with the users. PR becomes a necessity in libraries as PR activities will drive library function effectively and help promote library services more optimally.
Authors and Affiliations
Rikarda Ratih Saptaastuti
Keywords
Related Articles
- EP ID EP47453
- DOI http://dx.doi.org/10.18326/pustabiblia.v1i2.239-250
- Views 221
- Downloads 0
Tradisi Baru Perpustakaan dalam Perannya sebagai Institusi Pengetahuan
Library is not only a place to display books, but there are many important values within. The Library paradigm of book oriented has shifted into user oriented. It means that library becomes a centre of information. On th...
Role of Reference Librarian in Public Relations Activity Role of Reference Librarian in Public Relations Activity in University Library
The library cannot achieve its goals without cooperation with the internal and external public. Therefore, libraries need PR (public relations) in their efforts to achieve their goals. The activity of the university libr...
Promosi Perpustakaan Melalui Bulletin di Perpustakaan “HAMKA” SD Muhammadiyah Condongcatur: Best Practice
This paper aims to explain the development of promotional products in Library elementary Muhammadiyah Condongcatur, through the creation of library bulletins. In this study, the authors aim to explain the six stages in t...
Invisible College dan Perpustakaan Perguruan Tinggi: Keterlibatan Perpustakaan Sebagai Mitra Pemustaka dalam Proses Komunikasi Ilmiah
This paper tries to describe and analyze the role of university/academic libraries in creating an academic environment to the potential users both students, and dozen, or other institutions. Library must involve directly...
The existence of Islamic Libraries in the Classical Century in Eastern and Western States & the Role of Libraries in the Era of Islamic Civilization: A Case Study of Baghdad (Daula Abbasiyah) and Spanish (Bani Umaiyyah II)
Islamic library has been exist in the classical era, precisely during the reign of Umayyad dynasty. The type of library in this era is private library and owned by Khalid Ibnu Yazaid, a semi-public library owned by Khali...