ROLE OF STRATEGIC ANALYSIS IN THE FORMATION OF ENVIRONMENTAL STRATEGY MARKETING OF AGRICULTURAL PRODUCTION
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
The role of strategic analysis methodology in strategy formation of ecological agricultural production and marketing is done to systematize the main methods of strategic analysis pursuant to the stages and tasks. Solutions to the ecological crisis in the agricultural sector are dedicated through the implementation of strategies of environmental marketing, which can perform an important social function − to strengthen the position of stimulant ecologically balanced economy. The methodological approaches to strategy formation of environmental marketing as a part of the strategic analysis are defined. Main methods of strategic analysis that will explore the factors and opportunities for the industry to develop an effective and adequate strategy of market conditions, are grouped.
Authors and Affiliations
M. A. Bagorka
Keywords
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