Selected areas of smes strategic activity and their impact on sustainable development on the example of Kwidzyn Region
Journal Title: Profesinės Studijos: Teorija ir Praktika - Year 2009, Vol 5, Issue 5
Abstract
In the article competitive strategies of small and medium enterprises in Kwidzyn Region are presented. This region is particularly important and attractive for academic research. It is a high-tech production region where world-wide concerns operate, co-operating with enterprises rated as SMEs. Article distinguishes three models: the Ansoff’s Product-Market Growth Matrix, Porter's five forces analysis and also Dawar – Frost model. The authors prove the applicability of these models for identification strategic behaviors of SMEs. This paper demonstrates the results of research which took place in 2005-2008. All general population (132 enterprises) of the region was included in research. For identification of strategies enterprises operating on foreign markets were researched. The accession and integration to EU forced Poland and many Polish companies to carry out environmental investments. From an economic point of view, and the point of view of sustainable development the enterprises, which have the biggest and the most dangerous pollution should more invest in the environment then other. The authors, based on data received from the Regional Fund for Environmental Protection and Water Management in Gdańsk, analyses environmental investments carried out from 2003 to 2007 to protect atmosphere in terms of their profitability in the Kwidzyn Region to show the connections between development – pollution and eco-investments.
Authors and Affiliations
Michał Makowski, Beata Pawłowska, Katarzyna Strzała-Osuch
Keywords
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