SLOVAK LOVEBRAND AND ITS MARKETING STRATEGIES
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
Particular chapters of the paper deal with such terms as a brand, a lovebrand or a lovemark. We are going to focus on specific models how to build a worldwide brand, which represents a complex procedure with detailed planning and strategic steps. Nowadays people are becoming sensitive to mistakes and flaws. Therefore businesses have to be really careful when opting for a specific policy. An international advertising agency has launched a model of a lovemark which we are going to describe in more detail. Finally we are going to introduce a Slovak brand with its unique product representing a lovebrand.
Authors and Affiliations
Alena Kusá, Zuzana Záziková
Keywords
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- EP ID EP174389
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