SLOVAKIA ON HALLIN AND MANCINI MAP: TERMINOLOGY OF MEDIA SYSTEMS THEORY
Journal Title: Megatrendy a médiá - Year 2017, Vol 4, Issue 1
Abstract
Scholars around the globe argue on the theory of Comparing Media Systems by Hallin and Mancini (2004) for about a decade. Many of them tried to place Central and Eastern Europe on the map of their three models of media and politics. The results of these inquiries differ a lot. This article is an attempt to confront Slovakia with these models. This study argues about validity of the model in digital future of the media. One of the most significant factors, dividing media systems according to Hallin and Mancini, is a strong tradition of the press. What does this mean in terminology of digital era? Is it only newspapers on paper, or is it just a general literacy or does it include online readers? Another problem is the pluralism and political paralelism in the age of dewesterniztion and oligarchization of the media. Questionaire asked relevant Slovak journalists about their opinion of journalism professionalization and the results show low level of the professionalization, described on several factors. The study shows that Slovakia, as well as other CEE countries, might be shifting to southern polarized pluralist model, in which media are used by the powerful as their instruments.
Authors and Affiliations
Peter Hanák
Keywords
Related Articles
- EP ID EP274157
- DOI -
- Views 85
- Downloads 1
MARKETING INFORMATION AND ITS IMPACT ON GENERATION Z
The marketing mosaic consists of many unique pieces that make a perfectly compact whole provided they are placed together carefully. However, at present it is not easy to put together the mosaic so that it bears appropri...
PRESENTATION OF ENVIRONMENTAL PRODUCTS FOR SLOVAK BUSINESSES IN THE MEDIA ENVIRONMENT FROM THE POINT OF VIEW OF BUSINESSES AND CUSTOMERS
Environmental products affect various areas of human existence, having positive impact on the economy, the environment, reducing environmental pollution, saving natural resources as well as improving living standards. Ev...
COMMUNICATION OF SLOVAK UNIVERSITIES TOWARDS PROSPECTIVE STUDENTS VIA SOCIAL MEDIA
The paper is part of a complex study focused on the online communication of Slovak colleges and universities. It refers to the target group of potential applicants reached via social media and websites which are one of t...
PAY PER CLICK ADVERTISING AS A MEDIUM FOR FRAUD
The article deals on fraud practices of Pay per Click (PPC) advertising. We focused on regional PPC in Slovak Republic. The most of PPC advertising is redirect to the fraud web pages, which are focus to the “health”. The...
PUBLIC RELATIONS IN B2B AND THEIR ROLE IN MEDIA MARKETING COMMUNICATION
Relations with the media represent a crucial part in the framework of marketing mix activities implemented by businesses as they help increase company brand awareness. Due to media going electronic and social media statu...