Social media and brand image
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
There's no question but that many polish organizations are flocking to social media to create brand images as more modern. While each social media platform has different features, layouts, and functionality, one thing can always remain the same on them – brand image of organization or product. The image of a brand in the social media is no longer in the sole control of the owner or manager of that brand. What this means is that while a business may have a certain idea of how customers and audience interpret its brand, the real brand image is what people think and say it is. There are quite a few factors that go into what makes Internet users brands follow in social media. It could be because of share valuable, educational content that appeals to people interests and needs. Or it could be that brands give people access to exclusive deals, coupons or they're just funny. The article presents the survey of young social media users.
Authors and Affiliations
Magdalena Brzozowska-Woś
Keywords
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