Social Media Marketing – why businesses need to use it and how

Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 8, Issue 2

Abstract

The goal of this article is to show how and why it is important for businesses to not only understand social media marketing, but to also include it as an integral part of their marketing strategies. In this article will be set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook.

Authors and Affiliations

Ola Agbaimoni, Lilach Bullock

Keywords

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  • EP ID EP70646
  • DOI 10.14611/minib.08.02.2013.13
  • Views 93
  • Downloads 0

How To Cite

Ola Agbaimoni, Lilach Bullock (2013). Social Media Marketing – why businesses need to use it and how. Marketing Instytucji Naukowych i Badawczych, 8(2), 91-105. https://europub.co.uk/articles/-A-70646