Social responsibility in creating the image of the company
Journal Title: Zarządzanie i Finanse - Year 2015, Vol 13, Issue 3
Abstract
Companies to stay on the market must adapt to constantly changing environment as well build a positive image of the company. To build a positive image of the company used many instruments have. For some time, it draws attention to the increasing importance of information on corporate social responsibility. The hypothesis of this study is that the use of CSR tools created a positive impact on the image of the company. The main goal of this work is to highlight the role of social responsibility in creating a positive image of the company, as well as the presentation of the benefits of corporate social responsibility in companies in order to build a positive image among stakeholders.
Authors and Affiliations
Anna Krzysztofek
Keywords
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