Enterprise – subject or object of responsibility? Institutional conditionings of CSR

The article presents the results of a qualitative research conducted in the field of institutional and social conditioning of corporate responsibility. Based on empirical data, two types of social representations of corp...

Open Models of Innovation Processes as a Future Management Challenge for Small and Medium-sized Enterprises in Poland

Purpose: The increasing pace of technological progress, hyper-competitiveness, volatility of markets, dominant in the contemporary society all cause signifcant changes in the approach to innovation and lead to the emerge...

Światowy kryzys gospodarczy a zarządzanie w polskich przedsiębiorstwach

Z powodu niekorzystnych zmian, do jakich doszło na rynku w konsekwencji światowego kryzysu gospodarczego, wiele polskich firm zmuszonych było do ograniczenia rozmiarów prowadzonej działalności, a także do jej reorganizac...

The role of marketing under conditions of uncertainty – in the light of the recommendations of a selection of consulting firms

The objective of the paper is to identify what consulting firms suggest organizations should do in response to the economic downturn and how they see the role of marketing activities within the proposed spectrum. The arg...

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