SPECIFICITY OF THE COMPLEX OF MARKETING, ITS COMPOSITION IN THE MECHANISM OF STATE MANAGEMENT BY NATURAL ECONOMIC POTENTIAL OF REGIONS
Journal Title: «Публічне управління і адміністрування в Україні» - Year 2018, Vol 7, Issue
Abstract
The article deals with the specifics of the complex of marketing, its components in the mechanism of state management of the natural and economic potential of the regions. The essence, organizational and functional and theoretical and methodological principles of regional marketing in the system of state management with balanced development of regions are determined. The necessity of formation of the spatial policy of the region’s development, marketing tools for the development of natural and economic potential of regions on the example of the forest industry in Ukraine is grounded. The emphasis is placed on the fact that the functioning of marketing in the forestry sector should be oriented towards the reconciliation of social and individual interests, to meet the public needs in the products and benefits of the forest provided that the rational use of the forest resource base is met.
Authors and Affiliations
В. М. Горбик
Keywords
Related Articles
- EP ID EP560385
- DOI -
- Views 107
- Downloads 0
APPROACHES TO EVALUATION OF EFFECTIVENESS OF PUBLIC ADMINISTRATION IN GLOBAL PRACTICE
The article deals with the main approaches to the evaluation of the effectiveness of public administration in world practice. Three main groups of criteria for assessing the effectiveness of public administration are con...
THE ORGANIZATIONAL AND LEGAL FORMS OF THE ALTERNATIVE DISPUTE RESOLUTION MECHANISMS IN THE STATE ADMINISTRATION ACTIVITIES:CONDITION AND PROBLEMS OF THE LEGAL REGULATIONS
The article examines the organizational and legal forms of the alternative dispute resolution mechanisms in the state administration activities of Ukraine. Its condition and problems of the legal regulation have been ana...
THE INFLUENCE OF TECHNOLOGICAL PROVISIONS ON THE FUNCTIONING OF MECHANISM OF STATE MANAGEMENT BY NATURAL ECONOMIC POTENTIAL OF REGIONS
In the article the peculiarities of the role of technological evolution on the functioning of the mechanism of state management by the natural and economic potential of the regions are considered. The structure of techno...
FOREIGN EXPERIENCE OF FORMATION AND EDUCATION OF YOUTH HEALTH CULTURE
The article analyzes the experience of some foreign countries in implementing the state policy in the field of formation and education of the youth health culture through the implementation of relevant state and non-stat...
CLUSTER MECHANISM OF ADAPTIVE REORGANIZATION OF THE COAL INDUSTRY OF UKRAINE
The article highlights the cluster mechanism of adaptive reorganization of the Ukrainian coal industry. The role of public administration in the development justified. It is proved that the basis of the cluster organizat...