СТАН СОЦІАЛЬНОГО ЗНАННЯ В СУЧАСНИХ ЗАСОБАХ МАСОВОЇ ІНФОРМАЦІЇ
Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 1
Abstract
Kuznetsov A.J., Chmykhun S. THE SOCIAL KNOWLEDGE STATE IN THE MODERN MASS MEDIA Modern historical period is characterized by numerous media strong roles, which are taking huge importance in the information society, taking on the status of the "fourth estate" as an integral part of society. The media in their functioning contain all the situational constants that characterize modern society. They demonstrate the achievements of scientific and technical ideas and increased in connection with them the power of man. The media existence as a problem of conversion, transmission, consumption and using of information in the system of social organization bears the continuing relevance for researches of social philosophy, since it has been directly related to the process of formation of social skills at all levels of interaction between people, social groups, nations, states. Socio-philosophical point of view allows us to consider the media, producing social communication as a process of linking together the separate parts of the world and leads to the necessary restoration or deformation of its integrity, in cooperation with all spheres of social activity and types of the world view. Decisive importance in this process belongs to the information potential of social knowledge. Socio-philosophical approach, which includes the dialectical method, is the most suitable for the study of the media and its role in forming the social knowledge of various levels and types. Media system as a multi-dimensional and multi-valued serving society is a unique social formation, which activity is set in a communicative, artistic, aesthetic, social, psychological, informational, technical and other structural elements of the social knowledge. Media carry a relationship with all the different trends in society, interacting with all the ideological position, using scientific advances and new technologies. Media primarily cover all elements of society and culture: production - storage - distribution - consumption of spiritual values, while being a universal means of transformation of social knowledge. We can say that media does not reflectonly reality, but often it is constructed in accordance with certain standards. The deficit of social knowledge, broadcasted inmedia, is also undesirable as it overdose. The last one leads to situations of fatigue, which resulted in decreasing interest in social knowledge and prevents its uptaking. Status of social knowledge used in the media, is ambiguous and contradictory. First of all, media are using different levels of social knowledge from scientific and theoretical to the mundane and empirical. The media do not use it comletly and reliability as a universal translator of social knowledge. Being under influenced strongly by the subjective factor (the customer, artist, journalist, speaker) social knowledge is under influence of media and can be used to manipulate people.
Authors and Affiliations
Світлана Чмихун, Анатолій Кузнецов
Keywords
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