State regulation of placement and use of external advertising as a elements of favority popular items
Journal Title: Право та державне управління - Year 2018, Vol 2, Issue 1
Abstract
Legally established rules of placement and further use of outdoor advertising are investigated. The violation of the established principles of advertising activity, in particular the placement and use of: unscrupulous, false, unethical advertising, which may have negative consequences, such as: causing damage to a person, state or society as a whole, is considered. According to the results of the study, “The scheme of state regulation of the placement and use of outdoor advertising as an element of improvement of the settlement” is presented, which will allow to have a better idea of: the requirements for the placement of outdoor advertising within the strip; in relation to the established ban on the location of outdoor advertising; relative to the existing restrictions on the objects themselves; list of authorities with whom it is necessary to coordinate the placement of outdoor advertising. The main point in the case of outdoor advertising is compliance with its basic principles: accuracy, authenticity, use of forms and means that do not harm the consumer; lack of information or images that violate ethical, humanistic, moral norms, disregard the rules of decency, otherwise, in the case of violation of these basic principles, the question may be about committing an unlawful offense for which the person may be brought to justice. The mechanism of administrative and legal regulation of activity in the field of placement and use of outdoor advertising is proposed, which will allow to have a clearer idea of what principles external advertising should meet, who are the subjects of the offense, which bodies of state executive power should exercise control over the observance of the lawfulness of advertising activities , detect violations, apply appropriate sanctions.
Authors and Affiliations
І. М. Солоннікова
Keywords
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