STATISTICAL MODELS TO MEASURE CORPORATE REPUTATION
Journal Title: Journal of Applied Quantitative Methods - Year 2011, Vol 6, Issue 4
Abstract
Reputation can be defined as how an entity (private or public) is perceived by each of its stakeholder groups and reputation risk as the risk that an event will negatively influence stakeholder perceptions. Since reputation involves intangible assets (public opinion, perception, reliability, merit), it is not simple to define and consequently to measure and to monitor the correlated risk. In this contribution we propose statistical models based on ordinal data aimed at measuring effectively reputation. The proposed models are applied to real data on Italian public companies taken from financial media corpora.
Authors and Affiliations
Paola CHERCHIELLO
Keywords
Related Articles
- EP ID EP146734
- DOI -
- Views 85
- Downloads 0
Study of Equilibrium Prices, Using General Equilibrium Models
The first part of the paper presents some theoretical aspects related to general equilibrium models and the motivation of formulating the general equilibrium models as mixed complementary ones. Then we present a general...
Statistical Analysis of the Different Socio-Economic Factors Affecting the Education of N-W.F.P (Pakistan)
A number of students in the urban and rural areas of N-W.F.P (Pakistan) and control group were collected to examine the various socio-economic factors which affect our education system. A logistic regression was applied...
A Mathematical Deterministic Approach in Modeling National Economic Evolution
In this work a regression model based on total least squares approach is presented. An application of the theoretical results in estimating the tendency of some countries economic evolution is given.
Application of a Fuzzy Goal Programming Approach with different Importance and Priorities to Aggregate Production Planning
This study presents an application of a fuzzy goal programming approach with different importance and priorities (FGPIP) developed by Chen and Tsai (2001) to aggregate production planning (APP), for the state-run enterpr...
Upon Scheduling and Controlling Large-Scale Stochastic Network Projects
The problem of controlling large-size stochastic network projects of PERT type is considered. A conclusion is drawn that the need of proper control models for PERT projects is very important. The authors suggest aggregat...