СТИМУЛЮВАННЯ РОЗВИТКУ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ УКРАЇНИ
Journal Title: Теоретичні і пракичні аспекти економіки та інтелектуальної власності - Year 2017, Vol 1, Issue 15
Abstract
The article considers the need to develop marketing activities as an important element of competitiveness. An analysis was made of marketing activities, which is one of the many marketing functions that make up the marketing mix. The purpose of the article is to study the existing state of the enterprise, and to develop the main methods of increasing sales in the domestic and international markets by improving marketing activities.In accordance with the chosen goal, the following tasks were set: to study modern scientific literature, as well as various publications on the organization and evaluation of the sales promotion in international marketing effectiveness. It was studied the existing provisions of the enterprise and an analysis of the organization of international marketing activities at the enterprise was made, as well as its effectiveness was evaluated. It was studied the development of the basic directions of and ways of perfection of marketing activity of the enterprise; It was studied way of offering measures to increase the efficiency of the marketing sales activities of the enterprise. A strategy for penetrating new markets was proposed. Interest for the industrial enterprises of Ukraine is caused, first of all, by international markets. Formation of a strategy for penetrating a new market is a very important task for the company, as it can be fundamental to success and can lead to significant financial losses and loss of competitive positions. It was revealed that significant financial resources are required to organize foreign economic activity abroad. Therefore, it is necessary to review the mission and strategy of the enterprise development, serious changes in the organizational structure of the enterprise, such as the introduction of the marketing department.
Authors and Affiliations
Oleksandr Kalinin
Keywords
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