Strategic approach to tourism destination management
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2016, Vol 32, Issue 4
Abstract
Managing tourism in a sustainable manner requires a strategic approach and frame thinking, being particularly emphasized at a tourism destination level alluding to collaboration of many and various stakeholders, thus trying to establish and retain a competitive edge. In order to achieve this, tourism destinations have a need for a destination management that is to manage organizations and stakeholders’ interests through strategic and operational approach. The aim of this paper is to provide theoretical understanding of strategic tourism destination management and of the Balanced Scorecard, based on the preliminary research of towns and municipalities within the administrative borders of the Karlovac County.
Authors and Affiliations
Lahorka Halmi, Kornelija Severović
Keywords
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