STRATEGY AND TACTICS OF PUBLIC RELATIONS OF THE REHABILITATION ESTABLISHMENTS OF UKRAINE

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STRATEGY AND TACTICS OF PUBLIC RELATIONS OF THE REHABILITATION ESTABLISHMENTS OF UKRAINE

Journal Title: Габітус - Year 2018, Vol 6, Issue

Abstract

The article deals with the basic concepts of strategies and tactics of public relations for modern rehabilitation establishments in Ukraine. A number of legislative acts and draft laws that are directly related to the introduction of new approaches to a particular strategy are considered. A significant component for forming tactical approaches to the development of the medical sphere is the communication component that would work to increase the level of trust and positive image of the establishment. The article covers the positions on reforming the medical rehabilitation in the rehabilitation establishments, with its quality implementation being ensured through the prism of coverage of mass media and integrated network communications and raising the trust of Ukrainians in domestic medical institutions and the sphere in general. In this article, we propose our own approach and vision of public relations strategies and tactics of rehabilitation treatment establishments of Ukraine.

Authors and Affiliations

С. Ю. Недобой

Keywords

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THEORETICAL AND METHODOLOGICAL MEASUREMENT OF THE STREAMING TECHNOLOGIES FUNCTION IN THE ENVIRONMENT OF MODERN MASS MEDIA

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STRATEGY AND TACTICS OF PUBLIC RELATIONS OF THE REHABILITATION ESTABLISHMENTS OF UKRAINE

CIVILIAN CONTROL OF THE LOCAL EXECUTIVE AUTHORITIES’ ACTIVITY (IN THE CONTEXT OF MYKOLAIV CITY)

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EP ID EP508511
DOI -
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