THEORETICAL AND METHODOLOGICAL MEASUREMENT OF THE STREAMING TECHNOLOGIES FUNCTION IN THE ENVIRONMENT OF MODERN MASS MEDIA
Journal Title: Габітус - Year 2018, Vol 6, Issue
Abstract
The sociology of mass communications and the theory of journalism do not accidentally place an important place in the study of the functions of mass communication and the specifics of interaction at different levels of communicative relations. Consideration and analysis of the functions of any system of social activity - is the most important aspect of its theoretical reflection. Digital technologies enrich the conditions of communication with new opportunities that require methodological reflection, as it becomes a new object of research in sociological industries and requires a comprehensive approach. This approach can provide comprehensive study of the specifics of new communication techniques, identify the pros and cons and determine the framework for the functional application of such technologies in media communication practices.
Authors and Affiliations
О. О. Сусська
Keywords
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