STRATEGY CHOICE IN THE FORMATION OF COMPLEX OF AGRICULTURAL SMALL BUSINESSES MARKETING
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 6
Abstract
In the article the basic approaches are considered in relation to development of marketing strategies in the formation of the agricultural small businesses marketing. Special attention is paid to differentiation on the basic of marketing in determining the strategic alternatives of agricultural small businesses. Developed stages of the strategy to promote agricultural production at small enterprises.
Authors and Affiliations
I. M. Yashina
Keywords
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- EP ID EP218032
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