Strategy for Developing Lembaga Perkreditan Desa (LPD) To Compete In the Financial Institution in Denpasar City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
The purpose of this study is to analyze: 1) external factors which are opportunities (opportunities) and threats for LPD development in Denpasar City; 2) internal factors that are strengths and weaknesses for LPD development in Denpasari City. The location of research is determined in four districts of Denpasar City. The sample of 70 people was determined by simple random sampling. Research respondents were LPD head and secretary. Data were analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats). The findings found; 1) the strongest opportunity factor affecting LPD development in Denpasar City is the development of population with total score of 0.765 and 2) the strength / weakness factor is the quality of human resources, shown with total score 1.087; 3) The business position of LPD in Depasar City lies in quadrant IV, that is category of stability. Determination of its development strategy is a stability strategy
Authors and Affiliations
Luh Kadek Budi Martini, Anak Agung Dwi Widyani, Ni Putu Yeni Astiti, I Wayan Gde Sarmawa
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