STRUCTURAL-SEMANTIC FEATURES OF PARCELLING CONSTRUCTIONS
Journal Title: Наукові праці. Серія "Філологія. Мовознавство" - Year 2016, Vol 278, Issue 266
Abstract
The article considers the structural and semantic features parcelling pieces of information in writing style, study outlines the prospects parcelling designs. Syntax phenomenon parcelled actively manifested in ad texts is the result of the division sentence for several structures, with a view actual statements highlighting selected components, and the information load sentence structure will not change. Among parcelled constructions for promotional texts consider it appropriate to distinguish the following varieties: 1) construction, in which parcelled – the word spreader; 2) construction, which parcelled – separated structure; 3) construction, which parcelled – predictive unit. Рarcelling in the text is important, since, serving as an information message, update some semantic components and thus extends the basic content of the sentence. Parcelled sentence informative expression increases, so that the objective content added subjectively emotional attitude expressed to the author. In other words, parcelled sentence often becomes the means of pragmatic-communicative function – the impact on consumers. In addition, has the effect of ease parcelled text gives it dynamism, conversational nature, expressive highlights the most significant component values of expression.
Authors and Affiliations
L. Ostrovska
Keywords
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