STUDY OF BEHAVIOR PATTERNS AND CONSUMER CHOICE OF RAILWAY PASSENGERS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 6
Abstract
The article substantiates the concept of managing consumer behavior and choice, based on the analysis of the victims and the customer’s advantages, which form the perceived value of the product / service. From this position, as well as taking into account the specifics of rail passenger transport services the existing common behavioral models are developed, the most advanced integrated model, free from a number of shortcomings, is proposed in the author’s interpretation, which demonstrates the need to involve the client in the process of creating consumer value of railway services.
Authors and Affiliations
T. S. Melnyk
Keywords
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