Study on Social Media Promotion Model of Flag Football Based on SICAS Model
Journal Title: Health Science and Management - Year 2022, Vol 1, Issue 1
Abstract
As a new way of sports communication, social media will also become a growth opportunity for the transformation and development of the sports industry that cannot be missed. Based on the SICAS model of user behavior and consumption, this study analyzes the current situation of the promotion of flag football on social media in terms of comprehensive information promotion and perception, multi-dimensional activation of interest, establishment of regular interaction channels, multi-platform joint user purchase system and experience sharing based on user-generated content, and then summarizes its marketing and promotion mechanism. The study recommends timely adjustment of the social media promotion model of flag football by building a multi-body collaborative co-creation model, creating a diversified sports promotion paradigm and strengthening the rapid update and iteration of multi-platform technology, and proposes innovative ideas and strategies to promote the development of the entire sports social media.
Authors and Affiliations
Yuan Chen，Jiawei Yu，Shu Xuan
Keywords
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- EP ID EP752166
- DOI 10.62091/HSM2022006
- Views 23
- Downloads 0
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