The Enlightenment of German Football League Development to China under the Normalization of Epidemic Situation
Journal Title: Health Science and Management - Year 2022, Vol 1, Issue 1
Abstract
Background/purpose: This paper states the advantages, disadvantages, opportunities and challenges in the development of German football league, and makes use of the successful experience of the development of German football league to put forward important enlightenment for the development of Chinese league. Methods: SWOT analysis, literature analysis, logical analysis and other analysis methods. Results: Found the advantages, disadvantages, opportunities and threats of the German Football League under the development of the epidemic. Conclusion: Put forward four development strategies suitable for the integration and complementation of various elements: 1) comprehensively promote the upgrading and development of football structure, make full use of development opportunities, and promote the development of German football league; 2) Adopt a multi-directional development strategy, develop in various ways, and use fans to drive the consumption of related industries; 3) Innovate events, increase fans' attention, use Internet technology to innovate online football events, and improve influence; 4) Improve the development situation of the alliance itself, seize the social hot spots, and purposefully improve itself. Suggests: Four suggestions were put forward: 1) improve the income distribution mode of China's league matches; 2) establish a league system at different levels; 3) improve the links between clubs; 4) improve the cultivation of reserve talents and the construction of supporting facilities
Authors and Affiliations
Juncheng Luo,Chunlin WANG
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