Research on the influence of fitness APP users' stickiness: ——expansion model based on TAM theory
Journal Title: Health Science and Management - Year 2022, Vol 1, Issue 2
Abstract
In the 21st century, the rapid development of the Internet and mobile intelligent devices has accelerated the rise of fitness APP. However, the rapid rise of fitness APP is also accompanied by the loss of users and other problems. Exploring the influencing factors affecting the user stickiness of fitness APP helps to reduce the loss of fitness APP users, and promote the sustainable development of fitness APP and the steady progress of national fitness. Based on the relevant theory of technical acceptance model, this paper uses questionnaire survey method, least squares method and literature data method to analyze the influencing factors of fitness APP user viscosity, and constructs an expansion model that affects user viscosity. The results found that perceived usefulness, involvement degree, transfer cost and satisfaction had a significant positive impact on fitness APP user engagement. User satisfaction was positively affected by perceived interest, perceived ease of use and perceived usefulness, while perceived interest and perceived usefulness were positively affected by perceived ease of usefulness. In order to promote the development of fitness APP and the continuous promotion of national fitness work, this paper puts forward the following countermeasures: explore potential users, optimize the platform experience; scientific design section, enrich the software connotation, strengthen the online and offline linkage, and enjoy the immersive fitness experience.
Authors and Affiliations
Wang Zheng，Wang Chunlin
Keywords
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- EP ID EP752168
- DOI 10.62091/HSM2022008
- Views 27
- Downloads 0
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