Based on UTAUT Model: Multi-factor Analysis of Internet Sports Lottery Consumption Behavior
Journal Title: Health Science and Management - Year 2022, Vol 1, Issue 1
Abstract
Internet sports lottery is an important channel for the future development of lottery industry. Using UTAUT model, this paper discusses the consumption behavior of Internet sports lottery under multiple factors. In this study, “purposive sampling” and snowball sampling are adopted to select samples; At the same time, the adjustment effect is analyzed by citing demographic characteristics, and the variable path relationship of UTAUT model is deeply excavated. The results show that performance expectation and promoting factors have significant effects on attitude towards lottery, and perceived risk has significant effects on attitude and behavior characteristics.
Authors and Affiliations
Runyu Zhang
Keywords
Related Articles
- EP ID EP752162
- DOI 10.62091/HSM2022002
- Views 34
- Downloads 0
Study on Social Media Promotion Model of Flag Football Based on SICAS Model
As a new way of sports communication, social media will also become a growth opportunity for the transformation and development of the sports industry that cannot be missed. Based on the SICAS model of user behavior and...
Demand Evolution and Supply Transformation of Public Service for National Fitness in China under the Digital Society Form
While the digital society reshapes the traditional lifestyle, it also creates new demands for national fitness. The lifestyle of digital society promotes the cognitive upgrading of residents' participation in sports, the...
Core knowledge and evolution trend of sports industry research in China based on co-word analysis
This paper takes the sports industry-related literature published in CSSC journals from 1998 to 2022 as the research object. With the help of Bicomb2.0 and gCLUTO software, seven kinds of keywords were identified, and th...
Empirical Research on Yacht Sports in Shenzhen Based on Consumer Behavior Perspective
This study constructs a consumer behavior model suitable for yacht sports through expert interviews, and obtains information about yacht sports consumers' gender, age structure, education level, spending power and partic...
Action Logic, Realistic Dilemma and Relief Strategies of Improving the Governance Ability of Sports Services for the Aged in China
By using the methods of literature review and logical analysis, this paper studies the action logic, realistic dilemma and resolving strategies of improving the governance ability of sports services for the elderly in Ch...