Studying the effect of marketing mix factors in promoting sales of petrochemical products (Case Study: Jam Petrochemical Company)
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 7
Abstract
The purpose of the present research was to identify the marketing mixing factors in promoting the sale of petrochemical products. To achieve this goal, two hypotheses have been developed. The present research is descriptive and surveys research type. The questionnaire was designed with 29 questions. After validation and reliability, questionnaires were distributed among 80 managers of Jam Petrochemical Company. The results show that the appropriate price and distribution are most important in the sale of petrochemical products. All obtained coefficients are significant at the 5% confidence level. Also, the significance of the whole model is confirmed according to the obtained F statistic, which is less than 0.05.
Authors and Affiliations
Farnaz Shayesteh
Keywords
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