SUBSTANTIATION OF THE MAIN ELEMENTS OF THE MARKETING STRATEGY OF DEVELOPMENT OF INSURANCE ORGANIZATIONS IN UKRAINE
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article deals with the questions of the marketing strategy of the insurance organization, which include various methods and approaches to determining the effectiveness of the insurance strategy of the marketing strategy, improving the complex of marketing communications are relevant especially during the period of economic instability, their solution contributes to increasing the competitiveness and stability of insurers, as well as the development of insurance.
Authors and Affiliations
А. А. Сакун, Т. Н. Тардаскина, Ю. В. Васильева
Keywords
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- EP ID EP616640
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