SUPPLY CHAIN OPTIMIZATION IN LOCAL MODERN TRADE CHANNEL FOR PERSONAL CARE PRODUCTS
Journal Title: Endüstri Mühendisliği - Year 2015, Vol 26, Issue 2
Abstract
This study has been conducted with Supply Chain Department of Unilever. In order to make progress, current state of system is inspected and problem symptoms that lead to malfunction of management of supply chain are tried to be found. Low value of on shelf availability and unavailabilty of right amount of right product are two main problem of local modern trade customers regarding lost sales. Holistic solution system to this problem includes tactical and operational level solutions. Management of product variant is implemented in parallel with store visit planning. Possible impact of solution approaches is found by discrete event simulation and compared with current sales numbers. The total time that is spent on transporting among stores is decreased by 69,5% and therefore the spent for the stores is increased. In addition, it is observed that there is a 8-16% increase in the sales amounts of leader personal care products. Then, these solution approaches are prepared as user friendly outcomes for the firm after observing they give better results than the current system.
Authors and Affiliations
Derya Hanım ÇETİN, Ekrem DUMAN, Zehra GÜRTÜRK, Ali SAVCI, Göksu UYAR, Cem İYİGÜN, Özgen KARAER
Keywords
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