SUSTAINABILITY MARKETING MIX OF COMPANIES IN THE INTERNATIONAL MARKET
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2015, Vol 16, Issue 1
Abstract
The paper presents the concept of sustainable marketing mix (sustainability marketing mix) enterprises in the international market. The concept of sustainable marketing in relation to foreign markets has been brought closer. Presented and briefly characterized instruments for sustainable marketing mix. In the final part the need to implement marketing activities in terms of sustainability has been pointed out. The area of interest of the author is corporate marketing activities carried out in the international market in terms of sustainability. The paper presents an analysis of the state of knowledge on the undertaken subject. The article is theoretical in nature and is based on literature studies in the field of development of the undertaken subject.
Authors and Affiliations
Tomasz Trojanowski
Keywords
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