SWOT ANALYSIS: A THEORETICAL REVIEW
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 51
Abstract
This study is a literature review on SWOT, qualitative and descriptive in nature. The study will examine SWOT Analysis in a historical, theoretical, time frame perspective, as an effective situation analysis technique which plays an important role in the fields of marketing, public relations, advertising and in any fields of requiring strategic planning. SWOT Analysis is an analysis method used to evaluate the ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’ involved in an organization, a plan, a project, a person or a business activity. In this qualitative and descriptive study, firstly the position of SWOT Analysis in the strategic management process is explained, secondly the components of SWOT Analysis is examined. The study includes an international sports wear brand’s SWOT Analysis; historical origins of SWOT, advantages-disadvantages and the limitations of SWOT is also reviewed.
Authors and Affiliations
Emet GÜREL
Keywords
Related Articles
- EP ID EP255212
- DOI -
- Views 193
- Downloads 0
THE DEVELOPMENTS OF THE FIRMS BEFORE AND AFTER SPORT SPONSORHIPS
The aim of this study is to examine the companies' management of sporting activities in terms of corporate communications. In order to determine the effects of sports activities for corporate communication, the data of...
ASSESSMENT OF THE DIFFICULTIES FACED BY WOMEN WHO CARE FOR SCHIZOPHRENIC PATIENTS
In this study it’s aim to determine psychosocial, physical and economic difficulties experienced by women who care for their schizophrenic children, also to determine their perception of these difficulties and analyze of...
NORTH AND SOUTH: A CONCEPTUAL COMPARISON BETWEEN TWO WORLDS IN ONE NOVEL
As its title suggests, Elizabeth Gaskel’s novel North and South depicts two different worlds experienced in England during Victorian period due to industrialization. These depictions are carried out through the protagoni...
Community Arts Singapore: Framework for a Community Indicator System
This article explores the possibility of integrating arts, culture and creativity-related measures into a Community Indicator System. It touches on the role of the Singapore government, in particular the Community Develo...
THE IRONY OF THE ROMANESQUE IN ANDRE GIDE'S NOVEL "ISABELLE"
The classic novel has a tradition supported by its strong fundamentals.The classic novelist presents us an interesting, fascinating event around which turn a lot of characters whose feelings and behaviours, are deeply...