SWOT Analysis of M icro, S mall and M edium E nterprises in Rural Society: A study conducted in the Ganjam District of Odisha
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 8
Abstract
Micro, Small and Medium Enterprises (MSME) play vital role in the process of development. It generates employment at low cost and helps the society to move on the path of prosperity & growth. As more than 65% of Indians live in vil lages and as there is little scope for establishment of Large - scale industries in these areas, MSME is an important aspect with regard to development of rural areas. The State of Odisha is one of the states of India filled with heavenly natural resources. The irony is that despite of being rich in natural resources particularly in rural areas, it is still one of the backward states in industrialization. Even though the State has huge potential for industrialization, especially for MSME sector, its potentia l has not been fully harnessed so far. Thus the present paper is an attempt towards finding out the Strengths, Weaknesses, Opportunities and Threats of MSMEs in Rural Society of Odisha. The study is conducted in the District of Ganjam, which is one of the coastal districts of the state. At the end, some suggestions by which the challenges of threats can be reduced are recommended.
Authors and Affiliations
Mrs. Manju Prava Das
Keywords
Related Articles
- EP ID EP314353
- DOI -
- Views 118
- Downloads 0
Design and Development of a n Online Assets Inventory Management System (AIMS)
In the age of today, organizations face tremendous challenge in monitoring efficiently the whereabouts, quantity, working condition, depreciation and maintenance status of thi ngs of value in the...
Determining Fire Protection Zones In The University Forest Of Taxiarchis – Vrastama In Greece
Climatic changes cause temperature rise and thus increase the risk of forest fires. In Greece the forests with the greatest risk to fire are usually located near residential and tourist areas where there are major pres...
Effect of Compensation/ Pay on Staff Retention in Selected Commercial Banks in Adamawa State, Nigeria
This study assessed compensation/pay and staff retention in selected commercial banks in Adamawa state. The bed rock of this study was that inability to retain staff is bedevilling the Nigeria’s banking institutions. The...
A Bayesian Meta - Analysis and Systematic Review On Global And Local Prevalence Of Hepatitis B
Background: HBV is a global threat, more prevalent in Asia, Latin America, Africa and southern Europe. Pakistan is one of most prevalent countries with approximately 9 million infected. Researc...
Devising an effective medical marketing strategy for a sustained customerengagement for a medical product organization
Protecting premium pricing is a challenge for pharmaceutical & medical device players in the global markets. Withthe global trend of making the healthcare services more affordable and more inclusive, this challenge conti...