TEXTUAL AND FORMED POTENTIAL OF THE PROPER NAMES IN PHARMACEUTICALS ADVERTISING TEXTS
Journal Title: Наукові праці. Серія "Філологія. Мовознавство" - Year 2016, Vol 278, Issue 266
Abstract
The article deals has been devoted to the functioning of onyms in pharmaceuticals advertising texts. The purpose of the article is the analysis of the onyms’ textual and formed potential functioning in pharmaceuticals advertising texts. The relevance of the topic is determined by the need for the theoretical understanding of advertising texts and their components. The object of the research is the pharmaceuticals advertising texts. The subject of analysis is the peculiarities of the onyms’ textual and formed potential functioning in pharmaceuticals advertising texts. It is found similarities in the onyms’ functioning in pharmaceuticals advertising texts in Ukrainian and Bulgarian languages. It is presented a brief description of onyms, onomastic space, onomastic space of pharmaceuticals advertising texts. It is shown the specific of pharmaceuticals advertising texts. It is defined the role the proper names in the pharmaceuticals advertising texts. It is proved that onyms serve as the additional source of expression, they promote disclosure of advertising text’s ideas. Proper names help to create the intertextual relations in pharmaceuticals advertising texts. Antroponyms, toponyms, ideonyms, ergonyms and pragmatonyms are defined as the most frequently used in the pharmaceuticals advertising texts. Updated in this article problems shape the prospects for further study by linguists and require deep research involving a wider material.
Authors and Affiliations
S. Nasakina
Keywords
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