The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab

Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2017, Vol 0, Issue 1

Abstract

Nowadays it is possible to create a flexible, automated and agile production, implementing complex technologies, combining physical objects and information systems. Machines and robots are able to communicate each other, to take decisions in an independent way, to self-update and to self-adapt to changing context. The introduction of new automated techniques, the development of sophisticated and autonomous devices and machineries allow the creation of smart factories, giving origin to the Smart Manufacturing phenomenon. Additive manufacturing (AM) is one of the most widespread technologies in operational practices that with rapid prototyping and 3D printing, has revolutionized the production. It is an advanced technology to produce parts, using advanced computer-aided design software. As a consequence, the affirmation of digital fabrication labs, which aim is to promote digital culture, providing innovative tools and sharing knowledge, creating customized products. The present work provides a theoretical contribution to the extant literature of additive manufacturing technology and a practical example to encourage companies to adopt innovative tools. From a practical point of view, it is examined the characteristics and applications of 3D printing in a FabLab in the South of Italy. The methodology used is the case study technique, where information are collected through descriptive survey. The aim of this work is to investigate about the use of additive manufacturing technique, putting in evidence benefits and limits of this technology. In this way it is possible to understand about the development of Industry 4.0 in our country, in particular giving attention to the application of Additive Manufacturing technologies.

Authors and Affiliations

Fabrizio Baldassarre, Francesca Ricciardi

Keywords

Related Articles

Automated Marketing and the Need to Revise Traditional Practices

The development of Internet technologies, of communication and distribution models in the last decade has contributed for the favourable change in companies’ business environment and the purchasing conditions for consume...

Promoting Excellence in Customer Management: Emerging Trends in Business

The importance of customer management as an area for research inspired the formation of the Henley Centre for Customer Management in 2006. The Centre is a unique collaboration between business and academia, which aims t...

Food Tourism: The Melaka Gastronomic Experience

Food tourism constitutes a revitalising role in tourist enterprise management. In recent years, gastronomic experiences have emerged as strategic commodity in differentiating and branding tourist destinations. Contempora...

Marketing Strategies for Responsible Tourism: Challenges and Opportunities

On a global scene, concerns about global warming, destruction of the environment, erosion of cultures and lifestyles, and millions of people still living in poverty, are increasing (International Centre for Responsible T...

Marketing Approaches to Attract Investments in Municipalities

In recent decades there has been an increase in competition between municipalities, including among the towns themselves. The free movement of people, goods and capital within the EU and the liberalization of regulations...

Download PDF file
  • EP ID EP265682
  • DOI -
  • Views 123
  • Downloads 0

How To Cite

Fabrizio Baldassarre, Francesca Ricciardi (2017). The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab. Journal of Emerging Trends in Marketing and Management, 0(1), 105-115. https://europub.co.uk/articles/-A-265682