The analysis of business strategies of Google Inc. – case study
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
The subject of this article is an analysis of business activities of Google Inc. In the first part the history, significant principles of business activities and financial data from last years were presented. Then there were main products and services of Google Inc. discussed. The author focused on the analysis of the business strategies of Google Inc., especially in the area of the wide scope of products / services and of the ways of competing with other companies. The article also presents Google’s activities within corporate social responsibility.
Authors and Affiliations
Bartłomiej Kaczmarek
Keywords
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