THE ASPECTS OF BUILDING A GLOBAL BRAND
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
Any enterprise, planning to achieve success today is forced to monitor and analyze developments in information technology and behavior of a selected target group of customers. Internet marketing has been undergoing important technological development recently and represents a key platform for building a global brand. Technical knowledge is thus the necessary basis for building a global brand in the current modern society. Paper deals with important aspects of building a global brand in terms of its success and efficiency for the company.
Authors and Affiliations
Aleš Hes
Keywords
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