CURRENT DISCOURSE ON MIGRATION IN SELECT SLOVAK ONLINE MEDIA: TOPICAL ANALYSIS IN THE CONTEXT OF EUROPEAN UNION AND V4 COUNTRIES
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The research study presents the results of a qualitative content analysis focused on the identification and categorization of the actual themes associated with the term migration (resp. migrants, refugees) and the polarity of presented discourse in the content (title, subtitle and perex of the agency reports, author articles and comments) published on the portals of selected Slovak online media, representing the mainstream (sme.sk, dennikn), news (aktuality.sk), popular (topky.sk) and alternative (slobodnyvyber. sk, hlavnespravy.sk) information sources. We examined the issue in the context of the European Union and the V4 countries, from June to October 2018. Identified categories of themes (political, social, economic, legislative solutions and evaluation of current situation) refer to the balanced dissemination of positive and negative discourse within the mainstream and news media. Popular media presented mainly positive discourse and alternative media presented mainly the negative discourse on the theme migration and migrants.
Authors and Affiliations
Edita Štrbová, Oľga Púchovská
Keywords
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- EP ID EP591086
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