The branding as an tool of management competitiveness of the national economy
Journal Title: Економічний журнал Одеського політехнічного університету - Year 2017, Vol 2, Issue 2
Abstract
The classification of factors of the system of management competitiveness of the national economy is proposed. The brand is considered as an effective tool for managing of competitiveness of the national economy that has an impact on all its levels. The system of assessing the competitiveness of the national economy – the Global Competitiveness Index (GCI – Global Competitiveness Index) is investigated. The coefficient of level of branding of countries, commercial brands which made in 2016 the TOP-100 world rating is calculated. The existence of a close relationship between the branding coefficient and the list of indicators of competitiveness of the national economy is demonstrated: the indices of innovation, investment attractiveness and budget openness, military strength, outsourcing services, viability and happiness
Authors and Affiliations
Serhiy Romanyuk, Galyna Studunska
Keywords
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- EP ID EP251702
- DOI 10.5281/zenodo.1310863
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