The Characteristics, Category and Motives of Interpersonal Recommendation on Virtual Community: Extended Case Method
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 11
Abstract
Virtual communities have been the focus of research for some time. However, although many studies have stressed on recommendation systems of virtual communities, few have discussed the significance of interpersonal recommenadation for virtual communities. The purpose of the study is to utilize interpersonal recommendation to tout for customers. The author collected the data of website-operators of direct-sale agent and their members by Extended Case Method (ECM). The research found that the characteristics were significantly different between the recommenders and followers. These characteristics could facilitate the operators of virtual communities to find out excellent category recommenders who are good at developing new customers. Customers with different characteristics need different kinds of recommenders to provide suggestions. The factors of recommendation request among the operators, recommenders and followers were also different. Consequently, we would provide suggestions for the operators of virtual communities and propose agenda of future research based on the research findings.
Authors and Affiliations
Peng-Jung Lin, Ching-Kuei Kao, Yan Tian, Cathy Lee
Bride Buying In Rural Haryana
Haryana is a prosperous state economically but on social front the state is known for its patriarchal social structure where, a woman is considering as the weak sex. The advent of technology resulted in the tilting of se...
Role of Management Information System in Business and Industry
Complex factor of survival force modern business to shift their primary focus from mere ‘profit’ to ‘gaining competitive advantage’ in their respective markets. Effective and efficient strategic decision making by ensuri...
Pension Fund Management And Welfare Of Retirees In Selected Management Development Institutes (Mdis) In Nigeria.
The issue of welfare of retirees is of grave concern to the government of any country and it is believed that this is dependent on the efficient management of their retirement benefits by their Pension Fund Managers. In...
Effects of Family Relationships on Adolescents Self-Control and Self-Efficacy
The purpose of thisstudyis to determineeffects of familyrelationships on adolescents selfcontrol and self-efficacy. A total of 318 adolescentsresiding in Johor, Malaysiawereinvolved in thisstudy. The resultsrevealedthatf...
“Vicios de redacción y problemas de escritura común - científica en la Educación Superior”.
Thepresentresearch shows specific data on writing problems and the presence of writing defects in common and scientific writing processes of students of some (I.E.S) Institutions of higher education of Ecuador. For the a...