THE CONSTANT IMPROVEMENT OF COMPETITION POLICY IN THE PRISM OF HOTEL AND GASTRONOMY SERVICES
Journal Title: Причорноморські економічні студії - Year 2017, Vol 20, Issue
Abstract
The article considers the main factors shaping the competitiveness of the enterprise in the prism of hotel and gastronomy services and offers the author’s approach to the classification of factors of competitiveness of the enterprise. It is established that «Enterprise A», on the one hand, is one of the means of highly liquid capital use, and on the other hand, it is a surrounding with a high degree of competition, which creates an obstacle for the establishment of a leader in the local market of hotel and gastronomy services. It is determined that the special character of «Enterprise A» competition is connected with functions that are peculiar to enterprises in general: production, sale, and organization of consumption of products. All available resources are used to achieve a competitive position in a particular sector, which enables the firm to provide its customers with all the services. On the basis of the synthesis and analysis of the research results, the main obstacles that considerably hinder the development of the hotel and gastronomy business are identified, as well as recommendations for improving its organization based on the reasoned trends of the hospitality industry are created.
Authors and Affiliations
L. P. Kondratska
Keywords
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- EP ID EP445417
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