The consumer satisfaction analysis and its impact to the industrial enterprise performance
Journal Title: Економіка: реалії часу - Year 2018, Vol 3, Issue 37
Abstract
The results of the analysis of customer satisfaction with cooperation with the industrial enterprise (using the example of Kerameya LLC) according to the proprietary methodology are presented. The consumers’ perception of the technical characteristics of the enterprise’s products, methods their of distribution, marketing and service support, etc. have been analyzed. The influence of customer satisfaction on the performance of the enterprise has been investigated. Recommendations on increasing the level of customer satisfaction with the enterprise are proposed, which will allow to purposefully influence the formation and maintenance of long-term mutually beneficial cooperation with customers, to strengthen the market position of the producer enterprise due to this. Further research should be aimed at the accumulation of statistical base and construction of eco-nomarter models.
Authors and Affiliations
Sergii Illiashenko, Irina Merkun
Keywords
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- EP ID EP564834
- DOI 10.5281/zenodo.1326331
- Views 68
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