ТHE DEVELOPMENT OF METHODS TO EVALUATE THE STRATEGIC USE OF CORPORATE CULTURE
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
The article considers the specifics of determining the strategic objectives of the enterprise. The author of the study and development of methods for the assessment of the strategic use of corporate culture. Clarified the basic requirements for setting strategic goals. The author proposed the use of the geometric method of addition to determine the primary metric that is useful and simple monitoring tool demand the unique properties of culture the ongoing strategy of the organization. The proposed model, which is, from a methodological point of view, the link between the assessment of the relevance strategy corporate culture and economic performance assessment of the management culture of the organization.
Authors and Affiliations
E. V. Fokina-Mezentseva
MODERN CHALLENGES OF DEVELOPMENT OF AGRARIAN SECTOR
The article considers the necessity of effective functioning of agrarian sector in the country for the successful development of its economy, since agricultural production is a fundamental direction of forming the nation...
METHODOLOGICAL ASPECTS OF ADVERTISING ACTIVITIES FORMATION IN THE MARKET OF TOURISM SERVICES
The article analyzes theoretical and methodical foundations of advertising activity formation in the market of tourist services. The factors defining consumer preferences in tourism are outlined. The estimation of Ukrain...
ORGANIZATIONAL AND ECONOMIC BASES OF DEVELOPMENT OF RECREATIONAL NATURE USE IN URBAN AGGLOMERATIONS
The article considers the essence of organizational and economic principles of development of recreational nature management and its structural elements. Defects are identified, as well as ways to improve each element of...
MARKETING OF BANKING INNOVATIONS IN ENSURING FINANCIAL STABILITY OF UKRAINIAN BANKS
The author of the paper defines the main elements of innovative banking marketing in ensuring financial stability of banks. The main target of innovative banking marketing is to deepen the theoretical and methodical prin...
OPTION FOR USE CREDIT DEFLECTED SWAPS IN THE MANAGEMENT OF CREDIT RISK
In the article the economic nature and the functioning of CDS in terms of efficient redistribution of credit risk. The features of the dynamics of the nominal volume of the world market CDS, the gross market value and ne...