The Effect 0f Brand Name and The Need for Word of Mouth Communication On Brand Loyalty İn Social Media

Journal Title: Journal of the Human and Social Science Researches - Year 2017, Vol 6, Issue 1

Abstract

Having become widespread following the introduction of Web 2.0 technology, social media usage has become a significant part of individuals’ daily lives. Regarding marketing, social media is a virtual media where there are plenty of customers; and that acts as a platform to perform marketing activities. Because of the growing importance of social media and social media marketing, this study investigated the effects of logo design, brand name and the need for opinion research on brand loyalty. Additionally, the current study also examined the relationship between trust and opinion research. The findings of the study, the participants of which were 308 social media users, indicate that there is a positive relationship between logo designs and brand name and brand loyalty. It was also found out that trust has positive effects on the need for opinion research.

Authors and Affiliations

Lütfiye CAN| Araş. Gör., Gebze Teknik Üniversitesi, İşletme Bölümü RA. ,Gebze Technical University Faculty of Business Administration yesimcan@gtu.edu.tr

Keywords

Related Articles

Defining Consumer Behaviors by Demographic Features

In marketing, many researches and analyzes are done in order to define buying preferences and experiences of individuals, groups, organizations, subcultures and societies. Such studies give important clues to marketers a...

THE EVALUATION OF THE EFFECT OF EFQM EXCELLENCE MODEL IN PROPOSAL AND APPROVAL OF BAPK PROJECTS

The study is intended to find out projects financed by university's equity, can adapt to the criteria of the EFQM excellence model or not and what features come to the fore when projects have been accepted. BAPK departme...

Girişimcilik Tutum ve Algısı İle Altyapı Algısı Özelliklerinin TR33 Bölgesi ve Almanya’daki Türk Girişimciler Açısından Analizi

The importance of entrepreneurship has been increasing in recent years. Entrepreneurship is one of the key dynamics shaping today's society and directly affects the social and economic life. Characteristics of individual...

EVALUATION OF ANIMAL HUSBANDRY AND AGRICULTURE BASED ECONOMY IN THE STEPPE TURKS

The tribes living in the Eurasian steppes before Ġslam is called “The Peoples of Steppe”. Some of these tribes Cimmerians, Scythians, Sarmatians, Huns, Köktürks and Uighurs. This peoples had a nomadic as a way of life. T...

In Early Historical and Literal Sources Defence of Kanizsa

Gazavâtnâme, consisting from Arabic “gaza/gazve” words and Persian “namah”, is generic name which takes matters of the wars the enemies. The Word “gazavat” is plural of “gaza”. This kind of Works detailing the events of...

Download PDF file
  • EP ID EP2739
  • DOI -
  • Views 402
  • Downloads 25

How To Cite

Lütfiye CAN (2017). The Effect 0f Brand Name and The Need for Word of Mouth Communication On Brand Loyalty İn Social Media. Journal of the Human and Social Science Researches, 6(1), 140-158. https://europub.co.uk/articles/-A-2739