The Effect of Demography on Frequency of Viewing TV Commercials
Journal Title: International Journal of Management, IT and Engineering - Year 2018, Vol 8, Issue 2
Abstract
In the current scenario, Advertising is a powerful medium of mass communication, especially TV advertising. So, every organization uses TV channels as their weapon to introduce their products and services to the customers. Therefore, This paper has tried to give an insight of the effect of demography on the frequency of watching TV Commercials by the viewers. The study was conducted on 300 respondents of Delhi city. After the analysis, research confirmed that age and gender hardly make any difference in frequency of viewing of TV advertisements. It has been clarified from the study that all respondents of all the age groups sometimes preferred to watch TV advertisements. Even the Males and Females both are viewing the TV Commercials. Hence, this research clears that TV advertisements are very interesting which capture the focus of the viewers and compels them to watch them more.
Authors and Affiliations
Malini Singh
Keywords
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