The Effect of Information Technology Capability and Data Analytic Practices on Firms’ Sustainability
Journal Title: International Journal of the Computer, the Internet and Management - Year 2019, Vol 27, Issue 1
Abstract
This study sets out to clarify the relevance of information technology capability and data analytics practice to firms’ sustainability. Moreover, the innovation oriented and interfunctional coordination aspects serve as mediators in the framework. The subjects of this study are firms operating in different types of industries. The Structural Equation Model is a statistics-based one employed to evaluate two mediators, marketing strategy and team structure capability. Our results found that firms’ information technology capability and data analytic practice support the sustainability of their operations.
Authors and Affiliations
Sudaporn Kuntonbutr, Howard Combs
Keywords
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