THE EFFECTS OF FONT TYPE CHOOSING ON VISUAL PERCEPTION AND VISUAL COMMUNICATION
Journal Title: Online Journal of Art and Design - Year 2013, Vol 1, Issue 3
Abstract
From the primitive cavemen to the modern societies of technology, the signs were given meanings and these signs became the most important elements of visual communication as a symbol of communication. These visual communication symbols that were seen in each period and society in history where human beings were present carried different meanings in different cultures. Visual communication is now an inseparable piece of our social and individual lives. As a matter of fact, in all areas of activity in our daily lives, visual communication is being applied. Choosing the suitable one among the font piles that reach to ten thousands as of today requires preliminary information and experience. Although in our day there are different font catalogues prepared, it is pretty difficult to determine and choose which font is more suitable with which message. The most important characteristic of writing is that it carries the communication message directly to the reader. The reader should be able to read and understand the message carried to him/her as fast and as easily as possible. This paper examines the effects of font choices in visual perception and visual communication, and furthermore mentions the letter and font specifications that should be act accordingly in written documents for the message that is the essence of the communication to be understood better.
Authors and Affiliations
İsmail Hakkı Nakilcioğlu| Afyon Kocatepe University - Fine Arts Faculty Head of Communication Design and Graphics Dept. inakilci@yahoo.com
Keywords
Related Articles
- EP ID EP8183
- DOI -
- Views 616
- Downloads 38
The Small World of a Big Western
Whether a film is produced under a low or high budget, a small world coupled with a big idea can serve strong themes and powerful stories. To define this concept, “small” represents a confined or focused environment in a...
Performativity of Theatre Architecture
Due to the increasing interest in performance as a design paradigm in the last 25 years, the term “performative architecture” can be defined very broadly within an expansive context from technology (structure, thermal en...
The Effect of Traditional Turkish Arts into Dervi? Zaim Movies
It is not enough to know only the movies in order to tell something and make sense for the cinema. It is profoundly necessary to know the social and cultural structure which is experienced in. Culture is the body of beha...
Animation Use as an Educational Material and Animation Techniques
The developments in technology affect the learning-teaching processes as it has been in every fields of life. Increase in the quantity of the information, complexity of the content, increase in the request of education,...
Güne? Kontrolü Tasar?m?n?n Görsel Konfor ve Gün????? Performans?na Etkisi: Ofis Binalar?
This study aims to examine the effect of solar control strategies in architecture on daylight performance in buildings and visual comfort conditions. It is well known that office buildings are of the building typologies...