THE ESSENCE OF THE DEFINITION «MULTINATIONAL COMPANY»: CROSS-CULTURAL APPROACH
Journal Title: Бізнес-навігатор - Year 2017, Vol 4, Issue 43
Abstract
Approaches to the essence of the definition «multinational company» in context of cross-cultural management are analyzed. As a result of analysis, three main approaches of determining the essence of the definition “multinational company” are identified: geographic aspect; cross-cultural aspect and functional aspect. Main concept of management multinational company is cross-cultural management. It was revealed that a company of any form of ownership and size could be multinational. Even universities could be classified as multinational if they are actively engaged in international activities.
Authors and Affiliations
T. P. Blyznyuk
Keywords
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