THE FORMATION OF COMPETITIVE STATUS OF TRADE ENTERPRISES: INFLUENCE FACTORS
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2014, Vol 2, Issue 2
Abstract
The subject of the article is to study the factors that have significant impact on ensuring the competitiveness and strengthening the competitive status of trade enterprises. Competitive status reflects the degree of trade enterprises adaptation to constant changes of external environment, encourages efficient use of internal resources. The optimization of internal environment state depends on influence factors of external environmental at a time, which is the basis to ensure the efficient activity of an enterprise. The study of factors influencing the competitiveness formation and strengthening the competitive status of trade enterprises is an important aspect of their business. The intensity of factors display depends on the internal state of an enterprise, effective use of its resource base, management system perfection, etc. The level of competitive status determines the enterprise position in the competition. The market share reflecting the competition results indicates the degree of dominance on the market, its impact on the structural and volume characteristics of goods demand and supply. The main purpose is to investigate the impact of external environmental factors on the formation of the competitive status of trade enterprises. The main aim іs in formation and strengthening the competitive status of trade enterprises should be considered as the impact of the external environment. The monographic method is used in determining the impact of external environmental factors; tabular method is used to characterize the criteria of formation and strengthening the competitive status of trade enterprises. The findings applied in practice have provide high economic efficiency of trade enterprises and their adaptation to functioning in a competitive environment. The field of results application is trade enterprises, the grounding of strategies of formation and strengthening the competitive status. The main purpose of formation and strengthening the competitive status of trade enterprises is the need to win in the competition that leads to the need to take account of the impact of external environmental factors. The prospects of further researches have to concern the problems of formation of effective organizational and economic relations between trade enterprises and market players.
Authors and Affiliations
Iryna Pavlik
Keywords
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