The formation strategic marketing of the enterprise and estimation of its efficiency
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 1, Issue
Abstract
The article defines the essence and content of the marketing strategy enterprise and its interrelation with the principles of management of the economy. The types and stages of marketing strategy development, factors and conditions, under the influence of which the formation of the marketing strategy of the enterprise is considered. The concentrated marketing strategy for the investigated enterprise and the algorithm to assess its effectiveness is proposed.
Authors and Affiliations
Nataliia Volodymyrivna Hryshyna, Iryna Anatoliivna Khmarska, Kostiantyn Olehovych Alekseenko
Keywords
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