The Impact of Waiting Time towards Customers’ Satisfaction in Fast Food Establishments: Evidence from Bangladesh
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
Probing the effectiveness of waiting time satisfaction on customer satisfaction is the prime purpose of this study. A survey done on 165 randomly selected customers at fast food restaurants in Bangladesh to perceive the relationship between waiting time satisfaction and customer satisfaction. Our data and findings ratified a positive significant relationship between perceived waiting time, service quality on waiting time satisfaction. It even reaffirmed a positive relationship between waiting time satisfaction and customer satisfaction. But no conventional relationship between waiting environments and customers overall contentment could be figured out.
Authors and Affiliations
Mohammad Rashed Hasan Polas, Md Mostafizur Rahman, Md Azad Miah, Marwan Mohammed Ali Hayash
Keywords
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- EP ID EP411128
- DOI 10.9790/487X-2005021121.
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