The importance of brand in the corporate identity business
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2010, Vol 16, Issue 2
Abstract
A strong brand supports the main business strategy and increases efficiency of a company’s operations. A brand affects profits. Influencing clients’ preferences it allows achieving a competitive advantage. A consistently managed brand reflects needs of the environment and responds to challenges and ensuing changes. A well managed brand supports internal harmony as regards the vision of a company. The existing image of the power industry in common awareness makes use of symbols rooted in the 20th and 21st centuries. Defining the correct message of a brand, one should avoid meanings which may confirm common awareness of the society that energy generation has contributed to interference with the natural environment. This image has been commonly applied to brand creation on the power industry market for over one hundred years. The article presents an example of creating a new brand strategy in Tauron Group.
Authors and Affiliations
Renata Żaba-Nieroda
Keywords
Related Articles
- EP ID EP163646
- DOI -
- Views 78
- Downloads 0
Model systemu zarządzania czasem pracy w przedsiębiorstwie
Podejmując tematykę zarządzania czasem pracy, przyjęto tezę, zgodnie z którą określenie wzorców (standardów) działalności stanowi podstawę efektywnego wykorzystania zasobów organizacji i sprawnego zarządzania nimi. Nadto...
Human Resources Management concept in terms of an increase in innovativeness of employees
Considering an increase in innovativeness requires more focus put on the personal aspect of a company, according to the maxim: ‘innovativeness through people’. We found it reasonable to use the Human Resources Management...
The state versus the market: Main dilemma of system transformation
Among many problems which have emerged during the process of transformation which takes place in our economy, the most important is the dispute about the place and the position of the state and the market, about their "i...
The basic methods, forms and teaching aids applied in the active recreation methodology
The rationalism of activities in the field of people's free time should be based on clearly stated goals or practicing effective methods of their achievement. The essential ways of performing leisure activities include t...
Blaski i cienie przebiegu autostrady przez powiat tarnowski
Tematem artykułu są kwestie związane z budową i przebiegiem autostrady przez powiat tarnowski. Konieczność realizacji autostrady jest wynikiem ogromnego wzrostu ilości pojazdów osobowych i ciężarowych przemieszczających...